Product Marketing

Definition: Product Marketing is the organizational function dealing with marketing tasks for products. It is part of product management.
A product marketer is typically involved in:
- Brand Management
- Positioning
- Promotion through advertising, promotion, public relations, social network marketing, etc.
- Training sales people
- Gathering customer experiences
- Developing go to market strategies, product launches
- Competitive Intelligence

More on product marketing.
More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more...

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