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Definition: Product Marketing is the organizational function dealing with marketing tasks for products. It is part of product management. |
More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more on product management... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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