Competitive Intelligence

Definition: Competitive Intelligence is the strategic approach of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the external environment needed to support executives and managers in making strategic decisions for the organization.
It is the analytical process that transforms disaggregated competitor intelligence into relevant, accurate and usable strategic knowledge about competitors, position, performance, capabilities and intentions.
Also referred to as competitive analysis.

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More on competition: Competition Levels, Competitive Advantage, Cost Leadership, Curveball Strategy, Differentiation, more on competition...

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