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Brand Management

   

Definition: Brand Management is the process of creating a relationship or an emotional connection between a company's products or services and the emotional perception of their customers and constituents for the purpose of generating a separate competitive positions and building loyalty among the customers.
BM is also a function within communication and marketing.


   
   
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Learn more about Brand Management.



More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management...


MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

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