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Definition: Brand Management is the process of creating a relationship or an emotional connection between a company's products or services and the emotional perception of their customers and constituents for the purpose of generating a separate competitive positions and building loyalty among the customers. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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