Brand Management

Definition: Brand Management is the process of creating a relationship or an emotional connection between a company's products or services and the emotional perception of their customers and constituents for the purpose of generating a separate competitive positions and building loyalty among the customers.
BM is also a function within communication and marketing.

More on brand management. More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more...