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Brand Management

   

Definition: Brand Management is the process of creating a relationship or an emotional connection between a company's products or services and the emotional perception of their customers and constituents for the purpose of generating a separate competitive positions and building loyalty among the customers.
BM is also a function within communication and marketing.


   
   
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Learn more about Brand Management.



More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

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