Public Relations

Definition: Public Relations is the field and practice of managing the flow of information between an organization or an individual and the public.
The aim of PR by a company or nonprofit organization is to persuade the public, investors, partners, employees and other stakeholders to maintain a certain favorable point of view about it, its leadership, products, or political decisions.
Typical PR activities include the company's own web site, arranging attention or articles in various traditional media and social media, press releases, speeches at conferences, publicity events, stunts, industry awards, newsletters, brochures, and other marketing collateral.

More on public relations. More on communication management: Corporate Communication, Corporate Reputation, Corporate Reputation Management, Crisis Management, Opinion Leader, more...