Planned Obsolescence

   

Definition: Planned Obsolescence is a policy of planning or designing a product with an artificially limited useful life, so that it becomes obsolete (i.e., unfashionable, or no longer functional) after a certain period of time. The rationale behind this strategy is to generate long-term sales volume by reducing the time between repeat purchases (referred to as "shortening the replacement cycle"). It is the deliberate shortening of a lifespan of a product to force consumers to purchase replacements. In simple terms, the ultimate goal is to optimize and align the lifetime of components of a product. Or to make you buy products again and again, depending how you look at it. Also called Design for Lifetime.


   
   

More on product management: B2B Products, Perceptual Mapping, Positioning, Product, Product Development, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 23-10-2021  -  Privacy   |   Terms