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Definition: Planned Obsolescence is a policy of planning or designing a product with an artificially limited useful life, so that it becomes obsolete (i.e., unfashionable, or no longer functional) after a certain period of time. The rationale behind this strategy is to generate long-term sales volume by reducing the time between repeat purchases (referred to as "shortening the replacement cycle"). It is the deliberate shortening of a lifespan of a product to force consumers to purchase replacements. In simple terms, the ultimate goal is to optimize and align the lifetime of components of a product. Or to make you buy products again and again, depending how you look at it. Also called Design for Lifetime. |
More on product management: B2B Products, Perceptual Mapping, Positioning, Product, Product Development, more on product management... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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