logo share us

Perceptual Mapping


Definition: Perceptual Mapping is a customer-based product marketing technique used to visually display the perceptions of customers or potential customers in perceptual map diagrams. The technique is frequently used to support product brand positioning.
Typically the position of a product (or product group, brand, or entire company) is displayed relative to its competition.
A Perceptual Map shows how consumers perceive the good compared to other products in terms of for example properties and preferences.
Perceptual maps normally have 2 dimensions but can have more.


Learn more about Perceptual Mapping

More on product management: B2B Products, Planned Obsolescence, Positioning, Product, Product Development, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2023 MBA Brief - Last updated: 24-9-2023  -  Privacy   |   Terms