Definition: Perceptual Mapping is a customer-based product marketing technique used to visually display the perceptions of customers or potential customers in perceptual map diagrams. The technique is frequently used to support product brand positioning.
MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.
We like to keep things short, and provide links to learn more about your subject.
© 2023 MBA Brief - Last updated: 24-9-2023 - Privacy | Terms