Definition: Perceptual Mapping is a customer-based product marketing technique used to visually display the perceptions of customers or potential customers in perceptual map diagrams. The technique is frequently used to support product brand positioning. |
More on product management: B2B Products, Planned Obsolescence, Positioning, Product, Product Development, more on product management... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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