logo share us

Customer Experience


Definition: Customer Experience is the whole (sum) of all experiences a customer has with a supplier of goods and services, over the duration of his relationship with that supplier.
These experiences include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.
The term can also be used to mean one single individual experience over one transaction.
Positive CEs are obviously conducive to customer satisfaction and customer loyalty.
Can be managed using Schmitt's Customer Experience Management approach.


Learn more about Customer Experience.

More on customer relationship: Co-creation, Customer Expectation, Customer Experience Management, Customer Loyalty, Customer Path, more on customer relationship...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 23-4-2024  -  Privacy   |   Terms