Marketing Management

Definition: Marketing Management is the process in business administration of planning, executing, and overseeing marketing strategies to achieve organizational goals. It involves analyzing market trends, identifying target audiences, and developing effective campaigns for product promotion, pricing, distribution, and communication. Marketing management also includes monitoring performance, adjusting strategies based on results, and ensuring that marketing efforts align with the company’s overall objectives. The goal is to maximize customer satisfaction, drive sales, and enhance brand value.

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