4C Marketing Mix

   

Definition: the 4C Marketing Mix is a recent version by Kotler et al. of the marketing mix specifically aimed at the digital economy. This special mix has following four C's:
- Co-creation
- Currency
- Communal Activation
- Conversation


   

   

More on the 4c marketing mix.
More on marketing strategy: Co-Marketing, Defensive Marketing, Marketing Alliance, Marketing Mix.



   

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