4C Marketing Mix

Definition: the 4C Marketing Mix is a recent version by Kotler et al. of the marketing mix specifically aimed at the digital economy. This special mix has following four C's:
- Co-creation
- Currency
- Communal Activation
- Conversation

the Learn more about 4c marketing mix

More on marketing strategy: Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, Marketing Mix.

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.