Definition: the 4C Marketing Mix is a recent version by Kotler et al. of the marketing mix specifically aimed at the digital economy. This special mix has following four C's: |
More on marketing strategy: Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, Marketing Mix, more on marketing strategy... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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