4C Marketing Mix

   

Definition: the 4C Marketing Mix is a recent version by Kotler et al. of the marketing mix specifically aimed at the digital economy. This special mix has following four C's:
- Co-creation
- Currency
- Communal Activation
- Conversation


   

   

More on the 4c marketing mix. More on marketing strategy: Co-Marketing, Marketing Mix, Multi-brand Strategy.

   


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