Attack Marketing Strategies

Definition: Attack Marketing Strategies is an umbrella term for offensive strategies used for marketing purposes. Although the name sounds somewhat unsympathetic, attack strategies in marketing are necessary. As soon as you enter some market, you are bound to face competition from all sides. Roughly we can distinguish 5 types:
- Frontal Attack Strategy
- Flank Attack Strategy
- Encirclement Attack Strategy
- Bypass Attack Strategy
- Guerrilla Attack Strategy
These 5 can be deployed and depend on the various stages of the PLC.

Learn more about attack marketing strategies

More on marketing strategy: 4C Marketing Mix, Co-Marketing, Defensive Marketing, Marketing Alliance, Marketing Mix, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.