Attack Marketing Strategies


Definition: Attack Marketing Strategies is an umbrella term for offensive strategies used for marketing purposes. Although the name sounds somewhat unsympathetic, attack strategies in marketing are necessary. As soon as you enter some market, you are bound to face competition from all sides. Roughly we can distinguish 5 types:
- Frontal Attack Strategy
- Flank Attack Strategy
- Encirclement Attack Strategy
- Bypass Attack Strategy
- Guerrilla Attack Strategy
These 5 can be deployed and depend on the various stages of the PLC.


More on marketing strategy: 4C Marketing Mix, Co-Marketing, Defensive Marketing, Marketing Alliance, Marketing Mix, more...

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