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Definition: Customer Advocacy is the strategy or strategic marketing approach focused on fostering loyal, satisfied customers who willingly promote a brand through word-of-mouth, testimonials, and referrals. It prioritizes customer needs over immediate sales to build long-term trust, turning satisfied users into vocal brand ambassadors. |
More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Concentration Strategy, Defensive Marketing, more on marketing strategy... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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