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Definition: Co-Marketing is a cooperation approach to marketing wherein products or services from one company are marketed jointly with those of another company. Depending on the case, the focus can be on cooperating in distribution, product development or communication. |
More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Defensive Marketing, Marketing Alliance, Marketing Mix, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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