Co-Marketing

   

Definition: Co-Marketing is a cooperation approach to marketing wherein products or services from one company are marketed jointly with those of another company. Depending on the case, the focus can be on cooperating in distribution, product development or communication.


   

   

More on co-marketing.
More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Defensive Marketing, Marketing Alliance, Marketing Mix.



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 3-8-2021  -  Privacy   |   Terms