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Definition: Co-Marketing is a cooperation approach to marketing wherein products or services from one company are marketed jointly with those of another company. Depending on the case, the focus can be on cooperating in distribution, product development or communication. |
More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Defensive Marketing, Marketing, Marketing Alliance, more on marketing strategy... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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