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Co-Marketing

   

Definition: Co-Marketing is a cooperation approach to marketing wherein products or services from one company are marketed jointly with those of another company. Depending on the case, the focus can be on cooperating in distribution, product development or communication.


   
   
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Learn more about Co-Marketing.



More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Defensive Marketing, Marketing Alliance, Marketing Mix, more on marketing strategy...


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