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Definition: Pricing is the process/procedure firms are following for setting the price. This procedure can be used when a firm develops a new product/service, when introducing an existing product into a new distribution channel or geographical area, and when bidding on a new contract. |
More on pricing: By-Product Pricing, Cost-based Pricing, Decoy Effect, Demarketing, Dynamic Pricing, more on pricing... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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