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Definition: Customer Relationship Management is an IT-enabled business strategy, the outcomes of which optimize profitability, revenue and customer satisfaction by organizing sales, marketing, customer service, and technical support processes around customer segments, fostering customer-satisfying behaviors. |
More on customer relationship: Co-creation, Customer Expectation, Customer Experience, Customer Experience Management, Customer Loyalty, more on customer relationship... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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