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Customer Relationship Management

   

Definition: Customer Relationship Management is an IT-enabled business strategy, the outcomes of which optimize profitability, revenue and customer satisfaction by organizing sales, marketing, customer service, and technical support processes around customer segments, fostering customer-satisfying behaviors.


   
   
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More on customer relationship: Co-creation, Customer Expectation, Customer Experience, Customer Experience Management, Customer Loyalty, more on customer relationship...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



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