Definition: Co-creation is a collaborative value creation strategy described by Prahalad and Ramaswamy ('04) in which value is not created inside the firm and only then exchanged with passive customers, but in which value is co-created by the firm and active consumers. |
More on customer relationship: Customer Expectation, Customer Experience, Customer Experience Management, Customer Loyalty, Customer Path, more on customer relationship... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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