Customer Expectation

   

Definition: Customer Expectation is the perceived value customers seek from the purchase of a good or service.
6 major components of CE are: solid information, options to choose from, good communication, professional advice, and a seamless relationship.
Meeting all or most expectations will increase customer satisfaction and helps to gain customer loyalty.
One major concern with CE Management is that customers' expectations change rapidly and vary with demographic factors.


   

   

More on customer expectation.
More on customer relationship: Co-creation, Customer Experience, Customer Experience Management, Customer Loyalty, Customer Path, more...



   

MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.




© 2020 MBA Brief - Last updated: 4-8-2020  -  Privacy   |   Terms