Definition: Customer Expectation is the perceived value customers seek from the purchase of a good or service.
6 major components of CE are: solid information, options to choose from, good communication, professional advice, and a seamless relationship.
Meeting all or most expectations will increase customer satisfaction and helps to gain customer loyalty.
One major concern with CE Management is that customers' expectations change rapidly and vary with demographic factors.
More on customer relationship: Co-creation, Customer Experience, Customer Experience Management, Customer Loyalty, Customer Path, more...
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