Customer Service

   

Definition: Customer Service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.
A customer experience can change the entire perception a customer has of the organization.
CS may be provided by a personal, human (service or sales representative), or by 24/7 technological means (internet site, email, automated phone menu system (i.e. "press 1 for sales, 2 for customer department", etc.)
Approaches used to improve CS include mystery shoppers, the SERVQUAL Model and customer satisfaction surveys.


   

   

More on customer service.
More on customer services: Mystery Shopper, SERVQUAL Model.



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 12-4-2021  -  Privacy   |   Terms