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Definition: Customer Experience Management is a term coined by Bernd Schmitt (2003) to indicate the process of strategically managing a customer’s entire experience with a product or company. |
More on customer relationship: Co-creation, Customer Expectation, Customer Experience, Customer Loyalty, Customer Path, more on customer relationship... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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