logo share us

Customer Intimacy

   

Definition: Customer Intimacy is one of the 3 possible value disciplines as described by Treacy and Wiersema.
To achieve CI, a firm has to excel in customer attention and customer service. Tailors its products and services to individual or almost individual customers. Large variation in product assortment. Focus is on: CRM, delivering products and services on time and above customer expectations, lifetime value concepts, reliability, being close to the customer. Employee empowerment gives decision authority to employees that are close to the customer.
The other two generic strategic orientations are: operational excellence and product leadership.


   
   
💡

Learn more about Customer Intimacy.



More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more on business strategy...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 29-3-2024  -  Privacy   |   Terms