Definition: Operational Excellence is one of the 3 possible value disciplines as described by Treacy and Wiersema.
To achieve OE, a firm has to have superb operations and execution. Often by providing a reasonable quality at a very low price. Task-oriented vision towards personnel. The focus is on efficiency, streamlined operations, Supply Chain Management, no-frills, volume is important. Most large international corporations are operating out of this discipline. Measuring systems are very important. Extremely limited variation in product assortment.
The other two generic strategic orientations are: product leadership and customer intimacy.
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