Value Disciplines


Definition: Value Disciplines is a model by Treacy and Wiersema ('94) mentioning 3 possible generic strategic orientations for any firm. The authors recommend a clear focus on one of the following 3 generic disciplines:
- Operational Excellence
- Product Leadership
- Customer Intimacy
Any company should excell in one specific dimension of value, while maintaining threshold standards (a sufficient performance) on the other 2 dimensions of value.
The chosen VD should be supported by a well-tuned operating model and be improved year after year.


More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more...


MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.

© 2023 MBA Brief - Last updated: 21-3-2023  -  Privacy   |   Terms