Ansoff Matrix

Definition: the Ansoff Matrix is a business and corporate strategy model that describes 4 possible business growth strategies placed on 2 axes: products and markets. This why it is also called product market matrix or product market grid.
The 4 strategies in the AM are:
- Market Penetration (sell current product in current market)
- Market Development (sell current product in new market)
- Product Development (sell new product in current market)
- Diversification (sell new product in new market)

More on the ansoff matrix.
More on business strategy: 3C's Model of Ohmae, Business Continuity Planning, Business Model, Business Model Canvas, Business Objective, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.