![]() |
Ansoff Matrix |
![]() |
Definition: the Ansoff Matrix is a business and corporate strategy model that describes 4 possible business growth strategies placed on 2 axes: products and markets. This why it is also called product market matrix or product market grid. |
More on the ansoff matrix. More on business strategy: 3C's Model of Ohmae, Business Continuity Planning, Business Model, Business Model Canvas, Business Objective, more... |
© 2019 MBA Brief - Last updated: 7-12-2019 - Privacy | Terms