Definition: the Ansoff Matrix is a business and corporate strategy model that describes 4 possible business growth strategies placed on 2 axes: products and markets. This why it is also called product market matrix or product market grid.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2021 MBA Brief - Last updated: 14-4-2021 - Privacy | Terms