Definition: the Product Assortment is the whole collection of products that a retail store carries. Whereas some stores may carry a deep and wide assortment in their merchandise mix, such as a large online retailer, other stores may have a shallow and narrow assortment*, such as a small chocolate store. The aim of merchandise planning is to provide the store's customers a highly desirable merchandise mix as well as to decide which products can bring in most profits and which products should be kept out from the merchandise mix.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2021 MBA Brief - Last updated: 28-10-2021 - Privacy | Terms