![]() |
![]() |
Definition: the Product Assortment is the whole collection of products that a retail store carries. Whereas some stores may carry a deep and wide assortment in their merchandise mix, such as a large online retailer, other stores may have a shallow and narrow assortment*, such as a small chocolate store. The aim of merchandise planning is to provide the store's customers a highly desirable merchandise mix as well as to decide which products can bring in most profits and which products should be kept out from the merchandise mix. |
You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
|
© 2023 MBA Brief - Last updated: 30-11-2023 - Privacy | Terms