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Product Assortment


Definition: the Product Assortment is the whole collection of products that a retail store carries. Whereas some stores may carry a deep and wide assortment in their merchandise mix, such as a large online retailer, other stores may have a shallow and narrow assortment*, such as a small chocolate store. The aim of merchandise planning is to provide the store's customers a highly desirable merchandise mix as well as to decide which products can bring in most profits and which products should be kept out from the merchandise mix.


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