3C's Model of Ohmae


Definition: the 3C's Model of Ohmae is a business strategy model that enlists the three significant key factors which provide a sustained competitive advantage for the success of any business corporation:
1. Customer
2. Corporation
3. Competitor
Only by integrating these three C's (Customer, Corporate, and Competitor) in a strategic triangle, a sustained competitive advantage can exist. Ohmae refers to these key factors as the three C's or the strategic triangle.
The model was developed by Japanese strategy professor Kenichi Ohmae.



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