Focus Group

Definition: a Focus Group is a qualitative research method used in market research, product marketing and positioning to obtain feedback about aspects of a (new) product (or service, issue, idea or advertisement).
A focus group consists of 8-12 carefully selected representative people who discuss and provide feedback about aspects of a product. The group is 'focused' in the sense that it involves some kind of collective activity.
The FG freely talks about the needs for the product, advantages and disadvantages, features (packaging, concept, target, advertisement, social implications, etc…) and characteristics implied in the product management.
Compare: Conjoint Analysis.

💡

Learn more about Focus Groups.

More on market research: Conjoint Analysis.

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad