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Definition: a Focus Group is a qualitative research method used in market research, product marketing and positioning to obtain feedback about aspects of a (new) product (or service, issue, idea or advertisement). |
More on market research: Conjoint Analysis. You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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