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Definition: the Customer Path is a term used by Kotler very similar to the customer journey. In the connected era the traditional 4 A's of the customer journey (AWARE/ATTENTION, ATTITUDE, ACT/ACTION, ACT AGAIN/STATISFACTION) have to be rewritten into 5 A's: |
More on customer relationship: Co-creation, Customer Expectation, Customer Experience, Customer Experience Management, Customer Loyalty, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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