Definition: a Brand Role is in branding the distinctive job that is assigned to it in relation to its market and/or vis-à-vis the rest of the brand portfolio. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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