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Definition: a Brand Role is in branding the distinctive job that is assigned to it in relation to its market and/or vis-à-vis the rest of the brand portfolio. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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