Definition: Branding is the process by which both a brand and brand identity are developed through selecting and blending tangible and intangible attributes to differentiate a product, service or corporation in an attractive, meaningful and compelling way. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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