![]() |
Branding |
![]() |
Definition: Branding is the process by which both a brand and brand identity are developed through selecting and blending tangible and intangible attributes to differentiate a product, service or corporation in an attractive, meaningful and compelling way. |
More on branding. |
MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.
© 2021 MBA Brief - Last updated: 5-3-2021 - Privacy | Terms