Branding

Definition: Branding is the process by which both a brand and brand identity are developed through selecting and blending tangible and intangible attributes to differentiate a product, service or corporation in an attractive, meaningful and compelling way.
B establishes an association between the (name of the) product and various values, images, awareness, recognition, qualities, features and benefits.
B is also described as the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors.

More on branding. More on brand management: Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, Brand Loyalty, more...