logo share us

Branding

   

Definition: Branding is the process by which both a brand and brand identity are developed through selecting and blending tangible and intangible attributes to differentiate a product, service or corporation in an attractive, meaningful and compelling way.
B establishes an association between the (name of the) product and various values, images, awareness, recognition, qualities, features and benefits.
B is also described as the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors.


   
   
💡

Learn more about Branding.



More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management...


MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 4-12-2024  -  Privacy   |   Terms