Definition: Brand Identity is a brand management metaphor to human identity. The Brand Identity Prism model by Kapferer sees a brand as being comprised comprised of six facets:
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Loyalty, more...
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2023 MBA Brief - Last updated: 21-3-2023 - Privacy | Terms