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Definition: Brand Identity is a brand management metaphor to human identity. The Brand Identity Prism model by Kapferer sees a brand as being comprised comprised of six facets: |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Loyalty, more on brand management... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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