![]() |
Brand Identity |
![]() |
Definition: Brand Identity is a brand management metaphor to human identity. The Brand Identity Prism model by Kapferer sees a brand as being comprised comprised of six facets: |
More on brand identity. More on brand management: Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Loyalty, Brand Management, more... |
© 2019 MBA Brief - Last updated: 7-12-2019 - Privacy | Terms