Brand Equity Model

   

Definition: the Brand Equity Model is a pyramid-shaped model by Kevin Keller to describe the process of building a strong brand. It focuses on how customers think and feel about your product or brand.
The model has 4 steps:
1. Brand Identity
2. Brand Meaning
3. Brand Response
4. Brand Resonance
The model uses six dimensions of "brand-added value":
- Brand Salience
- Brand Performance
- Brand Imagery
- Consumer Judgments
- Consumer Feelings
- Brand Resonance
Also called Customer Based Brand Equity Model and CBBE Model.


   
   

Learn more about the Brand Equity Model



More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Identity, Brand Loyalty, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.


MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


Add MBA Brief to your desktop / iPad
   

© 2023 MBA Brief - Last updated: 31-5-2023  -  Privacy   |   Terms