Definition: the Brand Equity Model is a pyramid-shaped model by Kevin Keller to describe the process of building a strong brand. It focuses on how customers think and feel about your product or brand.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2021 MBA Brief - Last updated: 12-4-2021 - Privacy | Terms