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Definition: Brand Equity is sum of all value that is the result from the faith that customers have in the promises the brand makes to them and fulfills. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity Model, Brand Identity, Brand Loyalty, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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