Audio Branding

Definition: Audio Branding is the process of brand development and brand management by the use of audible elements within the framework of brand communication. It is a part of a multi-sensory brand communication and holistic brand design.

It aims at building solidly one or more brand sound that represent the identity and values of a brand in a distinctive manner.

An audio logo, branded functional sounds, brand music or a brand voice are typical elements of audio branding.

More on audio branding.
More on brand management: Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, Brand Loyalty, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.