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Definition: Audio Branding is the process of brand development and brand management by the use of audible elements within the framework of brand communication. It is a part of a multi-sensory brand communication and holistic brand design. |
More on brand management: Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, Brand Loyalty, more on brand management... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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