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Strategic Portfolio Management

   

Definition: Strategic Portfolio Management is the analysis and decision making process regarding strategic investments for a business (products) or a corporation (strategic business units).
The process is aimed at determining what investment priorities should be given in the products or businesses portfolio of the firm and is also of use for brand management.
To obtain a good overview, SPM typically involves plotting the various products (or business units) on various axes of which one is always the competitive position. Depending on the portfolio matrix, such as the BCG Matrix, McKinsey Matrix or ADL Matrix, another dimension is added.
Do not confuse with Investment Portfolio Management and Project Portfolio Managemen


   
   
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