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Definition: the BCG Matrix is an early (1970) strategic portfolio management tool created by the Boston Consulting Group. |
Learn more about the BCG Matrix More on corporate strategy: ADL Matrix, Congruent Strategy, Core Competence, Corporate Mission, Corporate Strategy, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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