Definition: the ADL Matrix is a strategic portfolio management tool created by consulting firm Arthur D. Little.
It is used predominantly at the level of corporate strategy to analyze the position of strategic business units by placing strategic business units along 2 dimensions in 5 x 4 cells:
- Competitive Position (dominant, strong, favorable, tenable, weak)
- Industry Lifecycle Stage (embryonic, growth, lature, aging)
Depending on the cell, an investment strategy is recommended.
More on corporate strategy: BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, Corporate Strategy, more...
You may also like:
Full-time MBA, Executive MBA, Executive Education, Online MBA.
MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.
We like to keep things short, and provide links to learn more about your subject.
© 2023 MBA Brief - Last updated: 26-9-2023 - Privacy | Terms