ADL Matrix


Definition: the ADL Matrix is a strategic portfolio management tool created by consulting firm Arthur D. Little.
It is used predominantly at the level of corporate strategy to analyze the position of strategic business units by placing strategic business units along 2 dimensions in 5 x 4 cells:
- Competitive Position (dominant, strong, favorable, tenable, weak)
- Industry Lifecycle Stage (embryonic, growth, lature, aging)
Depending on the cell, an investment strategy is recommended.


More on corporate strategy: BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, Corporate Strategy, more...


MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.

© 2023 MBA Brief - Last updated: 5-2-2023  -  Privacy   |   Terms