ADL Matrix

   

Definition: the ADL Matrix is a strategic portfolio management tool created by consulting firm Arthur D. Little.
It is used predominantly at the level of corporate strategy to analyze the position of strategic business units by placing strategic business units along 2 dimensions in 5 x 4 cells:
- Competitive Position (dominant, strong, favorable, tenable, weak)
- Industry Lifecycle Stage (embryonic, growth, lature, aging)
Depending on the cell, an investment strategy is recommended.


   

   

More on the adl matrix.
More on corporate strategy: BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, Corporate Strategy, more...



   

MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.




© 2020 MBA Brief - Last updated: 11-7-2020  -  Privacy   |   Terms