Definition: the McKinsey Matrix is a strategic portfolio management tool created by consulting firm McKinsey at GE. It works predominantly at the level of Corporate Strategy. |
More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, more on corporate strategy... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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