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Definition: the McKinsey Matrix is a strategic portfolio management tool created by consulting firm McKinsey at GE. It works predominantly at the level of Corporate Strategy. |
Learn more about the McKinsey Matrix More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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