logo share us

McKinsey Matrix

   

Definition: the McKinsey Matrix is a strategic portfolio management tool created by consulting firm McKinsey at GE. It works predominantly at the level of Corporate Strategy.
The MM places strategic business units on 2 axes:
- Market attractiveness
- Business unit strength
Using the MM, a corporation can achieve the folowing:
- Analyze its current business portfolio and decide which SBU's should receive more or less investment.
- Develop growth strategies for adding new products and businesses to the portfolio.
- Decide which businesses or products should no longer be retained.
Is also called GE Matrix or Business Assessment Array.


   
   
💡

Learn more about the McKinsey Matrix.



More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, more on corporate strategy...


MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 24-7-2024  -  Privacy   |   Terms