Product Leadership

Definition: Product Leadership is one of the 3 possible value disciplines as described by Treacy and Wiersema.
To achieve PL, a firm has to be very strong in innovation and branding. The company operates in dynamic markets. The focus is on product development, innovation, design, time to market, high margins in a short time frame. Flexible company culture.
The other two generic strategic orientations are: operational excellence and customer intimacy.

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