Definition: Congruent Strategy is a framework by Paul Barnett designed to create real sustainable value, whilst achieving harmony between the parts of the organization as a system, and the organization as part of much larger and more important systems: commercial, social and natural. In addition to business strategy models, existing concepts on which congruent strategy builds include: sustainability, the triple bottom line (profit, people and the planet), and corporate responsibility etc. But, rather than seeing them as add-on activities, it incorporates them within a new framework for thinking about and practicing strategy. In this way they become part of the organization; its model, mind-set and values.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2021 MBA Brief - Last updated: 21-10-2021 - Privacy | Terms