Definition: Congruent Strategy is a framework by Paul Barnett designed to create real sustainable value, whilst achieving harmony between the parts of the organization as a system, and the organization as part of much larger and more important systems: commercial, social and natural. In addition to business strategy models, existing concepts on which congruent strategy builds include: sustainability, the triple bottom line (profit, people and the planet), and corporate responsibility etc. But, rather than seeing them as add-on activities, it incorporates them within a new framework for thinking about and practicing strategy. In this way they become part of the organization; its model, mind-set and values. |
More on corporate strategy: ADL Matrix, BCG Matrix, Core Competence, Corporate Mission, Corporate Strategy, more on corporate strategy... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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