Definition: a Corporate Mission is the whole of the main idea, corporate purpose and drivers behind a corporation, which sends the company, it's executives and employees along its way in a particular direction. |
More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Strategy, more on corporate strategy... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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