Definition: a Corporate Mission is the whole of the main idea, corporate purpose and drivers behind a corporation, which sends the company, it's executives and employees along its way in a particular direction. |
More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Strategy, more on corporate strategy... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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