Corporate Strategy

Definition: Corporate Strategy is the overall purpose, scope and direction of a corporation and the way in which its various strategic business units work together to achieve concern-level goals while taking the environment into account in which it operates, as well as its position in the marketplace, and the competition it faces into consideration.
It is a higher level of strategy than business strategy.

Learn more about Corporate Strategy

More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad