Corporate Strategy

   

Definition: Corporate Strategy is the overall purpose, scope and direction of a corporation and the way in which its various strategic business units work together to achieve concern-level goals while taking the environment into account in which it operates, as well as its position in the marketplace, and the competition it faces into consideration.
It is a higher level of strategy than business strategy.


   
   

More on corporate strategy: ADL Matrix, BCG Matrix, Congruent Strategy, Core Competence, Corporate Mission, more...



   

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