Definition: Halo Effect is the immediate judgment discrepancy, or cognitive bias, or tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. Whereas Edward Thorndike, an eminent psychologist, defined the Halo Effect as the tendency to make specific inferences on the basis of a general impression.
MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.
We like to keep things short, and provide links to learn more about your subject.
© 2023 MBA Brief - Last updated: 5-12-2023 - Privacy | Terms