Differentiated Marketing

Definition: Differentiated Marketing is the marketing approach following the decision by a company to target two or more segments and to develop distinct products/services with separate marketing mix strategies aimed at the varying groups.
Also called Multi-segment Marketing or Segmented Marketing.
it is the opposite of undifferentiated marketing.

More on differentiated marketing.
More on segmentation: Behavioral Segmentation, Concentrated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more...

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