Differentiated Marketing

Definition: Differentiated Marketing is the marketing approach following the decision by a company to target two or more segments and to develop distinct products/services with separate marketing mix strategies aimed at the varying groups.
Also called Multi-segment Marketing or Segmented Marketing.
it is the opposite of undifferentiated marketing.

More on differentiated marketing. More on segmentation: Concentrated Marketing, Market Segmentation, Micro Marketing, Niche Marketing, Undifferentiated Marketing.