Differentiated Marketing

   

Definition: Differentiated Marketing is the marketing approach following the decision by a company to target two or more segments and to develop distinct products/services with separate marketing mix strategies aimed at the varying groups.
Also called Multi-segment Marketing or Segmented Marketing.
it is the opposite of undifferentiated marketing.


   

   

More on differentiated marketing.
More on segmentation: Behavioral Segmentation, Concentrated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 14-4-2021  -  Privacy   |   Terms