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Definition: Differentiated Marketing is the marketing approach following the decision by a company to target two or more segments and to develop distinct products/services with separate marketing mix strategies aimed at the varying groups. |
More on segmentation: Behavioral Segmentation, Concentrated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more on segmentation... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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