Differentiated Marketing

Definition: Differentiated Marketing is the marketing approach following the decision by a company to target two or more segments and to develop distinct products/services with separate marketing mix strategies aimed at the varying groups.
Also called Multi-segment Marketing or Segmented Marketing.
it is the opposite of undifferentiated marketing.

Learn more about Differentiated Marketing

More on segmentation: Behavioral Segmentation, Concentrated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad

© 2023 MBA Brief - Last updated: 31-5-2023 - Privacy | Terms