![]() |
Differentiated Marketing |
![]() |
Definition: Differentiated Marketing is the marketing approach following the decision by a company to target two or more segments and to develop distinct products/services with separate marketing mix strategies aimed at the varying groups. |
More on differentiated marketing. |
MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.
© 2021 MBA Brief - Last updated: 24-1-2021 - Privacy | Terms