Definition: Undifferentiated Marketing is a market coverage strategy whereby differences within a market are ignored. Everyone is assumed the same. The company attempts to appeal to the whole market with a single product (line) or service (line) and marketing strategy. A single Marketing Mix is offered to the total market. This approach typically relies on mass manufacturing, mass distribution and mass advertising.
© 2019 MBA Brief - Last updated: 14-10-2019 - Privacy | Terms