Concentrated Marketing


Definition: Concentrated Marketing is a market coverage and Market Segmentation strategy in which the product and marketing message is aimed at a (few) well-defined segments of the consumer population in a market.
It is very similar to niche marketing. Both marketing efforts are targeted to 1 specific market segment or audience.
However niches can be very small. While segments tend to be bigger.



More on concentrated marketing. More on segmentation: Differentiated Marketing, Market Segmentation, Micro Marketing, Niche Marketing, Undifferentiated Marketing.


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