Concentrated Marketing

   

Definition: Concentrated Marketing is a market coverage and Market Segmentation strategy in which the product and marketing message is aimed at a (few) well-defined segments of the consumer population in a market.
It is very similar to niche marketing. Both marketing efforts are targeted to 1 specific market segment or audience.
However niches can be very small. While segments tend to be bigger.


   
   

More on segmentation: Behavioral Segmentation, Differentiated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more...



   

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