Definition: Concentrated Marketing is a market coverage and Market Segmentation strategy in which the product and marketing message is aimed at a (few) well-defined segments of the consumer population in a market.
Learn more about Concentrated Marketing
More on segmentation: Behavioral Segmentation, Differentiated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more...
You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.
MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.
We like to keep things short, and provide links to learn more about your subject.
© 2023 MBA Brief - Last updated: 8-6-2023 - Privacy | Terms