Concentrated Marketing

   

Definition: Concentrated Marketing is a market coverage and Market Segmentation strategy in which the product and marketing message is aimed at a (few) well-defined segments of the consumer population in a market.
It is very similar to niche marketing. Both marketing efforts are targeted to 1 specific market segment or audience.
However niches can be very small. While segments tend to be bigger.


   

   

More on concentrated marketing.
More on segmentation: Behavioral Segmentation, Differentiated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 17-4-2021  -  Privacy   |   Terms