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Definition: Industrial Segmentation is segmentation in a business to business market. Business (industrial, B2B) markets can be segmented with similar variables like those being employed in consumer market segmentation, such as: geography, benefits, and usage rate. Yet business markets can also be segmented using several other variables. |
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Learn more about Industrial Segmentation More on segmentation: Behavioral Segmentation, Concentrated Marketing, Differentiated Marketing, Market Segmentation, Market Targeting, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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