Definition: Market Targeting is the process of evaluating and choosing (selecting) one or more market segments to enter. It is the second step in target marketing. |
More on segmentation: Behavioral Segmentation, Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, more on segmentation... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
© 2024 MBA Brief - Last updated: 27-7-2024 - Privacy | Terms