Market Targeting

Definition: Market Targeting is the process of evaluating and choosing (selecting) one or more market segments to enter. It is the second step in target marketing.
In the market targeting process, companies first perform a market segments evaluation and can then proceed with target market selection, while considering 5 patterns of target market selection:
- Single Segment Concentration
- Selective Specialization
- Product Specialization
- Market Specialization
- Full Market Coverage

Learn more about market targeting

More on segmentation: Behavioral Segmentation, Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.