Marketing Mix

Definition: the Marketing Mix is a well-known marketing strategy model which refers to the main 4 controllable variables of marketing decision-making, namely: Product, Price, Promotion, and Place.
Marketing managers use this approach to attempt to generate the optimal response in the target market by blending these 4 variables in an optimal way. The MM can be adjusted on a frequent basis to meet the changing needs of the target group and the other dynamics of the marketing environment.
See also: Extended Marketing Mix, 4 C's.

Learn more about the marketing mix

More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.