logo share us

Marketing Mix


Definition: the Marketing Mix is a well-known marketing strategy model which refers to the main 4 controllable variables of marketing decision-making, namely: Product, Price, Promotion, and Place.
Marketing managers use this approach to attempt to generate the optimal response in the target market by blending these 4 variables in an optimal way. The MM can be adjusted on a frequent basis to meet the changing needs of the target group and the other dynamics of the marketing environment.
See also: Extended Marketing Mix, 4 C's.


Learn more about the Marketing Mix.

More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more on marketing strategy...

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 24-7-2024  -  Privacy   |   Terms