Definition: the Marketing Mix is a well-known marketing strategy model which refers to the main 4 controllable variables of marketing decision-making, namely: Product, Price, Promotion, and Place. |
More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more on marketing strategy... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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