Marketing Mix

Definition: the Marketing Mix is a well-known marketing strategy model which refers to the main 4 controllable variables of marketing decision-making, namely: Product, Price, Promotion, and Place.
Marketing managers use this approach to attempt to generate the optimal response in the target market by blending these 4 variables in an optimal way. The MM can be adjusted on a frequent basis to meet the changing needs of the target group and the other dynamics of the marketing environment.
See also: Extended Marketing Mix, 4 C's.

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More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more...

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