Marketing Mix

Definition: the Marketing Mix is a well-known marketing strategy model which refers to the main 4 controllable variables of marketing decision-making, namely: Product, Price, Promotion, and Place.
Marketing managers use this approach to attempt to generate the optimal response in the target market by blending these 4 variables in an optimal way. The MM can be adjusted on a frequent basis to meet the changing needs of the target group and the other dynamics of the marketing environment.
See also: Extended Marketing Mix, 4 C's.

💡

Learn more about the Marketing Mix.

More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more on marketing strategy...

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad