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Definition: Behavioral Segmentation is the marketing approach or process of dividing the total market into smaller homogeneous groups or even individual persons based on the buying behavior of customers or prospective customers. It can be applied both online and offline, but is more typical for internet marketing. |
More on segmentation: Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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