Behavioral Segmentation


Definition: Behavioral Segmentation is the marketing approach or process of dividing the total market into smaller homogeneous groups or even individual persons based on the buying behavior of customers or prospective customers. It can be applied both online and offline, but is more typical for internet marketing.
Typical strategies used are: tracking, analyzing customer data, retargeting, and product suggestions / recommendations.


More on segmentation: Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more...


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