|
|
|
Definition: Behavioral Segmentation is the marketing approach or process of dividing the total market into smaller homogeneous groups or even individual persons based on the buying behavior of customers or prospective customers. It can be applied both online and offline, but is more typical for internet marketing. |
|
More on segmentation: Concentrated Marketing, Differentiated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more... |
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2022 MBA Brief - Last updated: 18-1-2022 - Privacy | Terms