Bottom Line

Definition: Bottom Line is in negotiation the least price you will accept as a seller, or the most you will pay as a buyer. The bottom line is meant to act as the final barrier where a negotiation will not proceed further. It is a means to defend oneself against the pressure and temptation that is often exerted on a negotiator to conclude an agreement that is self-defeating.

More on bottom line.
More on negotiating and persuasion: BATNA, Negotiating.

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