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Bottom Line

   

Definition: Bottom Line is in negotiation the least price you will accept as a seller, or the most you will pay as a buyer. The bottom line is meant to act as the final barrier where a negotiation will not proceed further. It is a means to defend oneself against the pressure and temptation that is often exerted on a negotiator to conclude an agreement that is self-defeating.


   
   
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More on negotiating and persuasion: BATNA, Negotiating, Price Negotiation, Principles of Persuasion.


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