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Definition: Brand Personality is a brand management metaphor to human personality. The Brand Personality Model by Aaker sees a brand personality as being comprised of 5 dimensions, each divided into a set of facets: |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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